About BestWatch Australia

Our Story

BestWatch Australia was born from a simple observation: finding reliable, unbiased watch advice in Australia was surprisingly difficult. As a group of watch enthusiasts who had spent years navigating the complexities of horology, from understanding the nuances between different calibres to deciphering water resistance ratings, we knew there had to be a better way to help fellow Australians make informed decisions about their timepieces.

What started as informal discussions at local watch meetups in Sydney and Melbourne gradually evolved into something more substantial. We found ourselves constantly fielding questions from friends, family, and colleagues who were overwhelmed by the sheer variety of options available. Should they choose a Japanese automatic or a Swiss quartz? Is 100 metres water resistance enough for swimming? What does "hacking" actually mean in watch terminology? These were the questions that drove us to create BestWatch Australia.

Our team brings together decades of combined experience in watch collecting, repair, and appreciation. We've personally worn, tested, and analysed hundreds of timepieces across every category imaginable. From the rugged reliability of a G-Shock on a bushwalking expedition through the Blue Mountains, to the refined elegance of a dress watch at a Melbourne Cup event, we understand that a watch is more than just a time-telling device. It's a statement, a companion, and for many, a treasured heirloom.

Today, BestWatch Australia serves thousands of readers each month, providing comprehensive guides, honest comparisons, and practical advice. We don't just list specifications and regurgitate marketing materials. Instead, we offer real-world insights based on hands-on experience. When we recommend a watch, it's because we genuinely believe it offers value for Australian buyers, not because of affiliate commissions.

Our Mission

Our mission is straightforward: to demystify the world of watches for everyday Australians. Whether you're purchasing your first automatic watch, seeking a reliable beater for your outdoor adventures, or looking to add a sophisticated timepiece to your collection, we're here to guide you every step of the way.

We believe that great watches exist at every price point, and our content reflects this philosophy. A well-chosen $200 Seiko can bring just as much joy as a luxury Swiss timepiece, and we celebrate quality craftsmanship regardless of the price tag. Our recommendations span from affordable entry-level pieces perfect for those just discovering their passion for horology, all the way to premium offerings for serious collectors.

What We Stand For

Authenticity: We only recommend watches we would wear ourselves. Our team personally evaluates timepieces for build quality, accuracy, comfort, and value before featuring them on our site.

Transparency: We clearly disclose our affiliate relationships with Amazon Australia. When you purchase through our links, we may earn a commission at no additional cost to you. This support helps us continue producing quality content, but it never influences our recommendations.

Education: We believe informed buyers make better decisions. That's why we invest significant effort into our educational content, explaining concepts like movement types, crystal materials, and complication functions in plain language that anyone can understand.

Community: The Australian watch community is wonderfully diverse, encompassing everyone from tradies who need a tough tool watch to professionals seeking refined elegance. We write for all of them, respecting different preferences and budgets while fostering a welcoming environment for enthusiasts at every level.

Meet Our Team

Behind every article, comparison, and recommendation is a team of dedicated watch enthusiasts who live and breathe horology.